Samsung 55" The Serif 2020 QLED 4K HDR Smart TV | QE55LS01TAUXXU

Designed by the Bouroullec Brothers, imagined for your home. The Serif fits impeccably into your home and looks beautiful from every angle, so that you can make the most of your space. Turn your blank screen into a design piece with The Serif Ambient Mode.* Seamless connection to your phone. Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music via Bluetooth. Transform your movie nights with QLED cinematic colour made from over a billion colours and shades.** Together with Q HDR technology, you’ll experience exceptional picture detail – as the film makers intended. Just relax and enjoy the content you love, as The Serif adapts to give you the very best 4K picture and great sound. Easily discover ever more ways to enjoy TV, only with Samsung Smart TV. Enjoy your favourite TV and mobile content, all at once on the big screen.

Disney+ subscription required. Disney+ available from March 24. © 2020 Disney and its related entities 

*Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.

**100% colour volume measured to DCI-P3 standard, certified by VDE.

***Only supports Android OS based smartphone.

Feature and Benefits

All round 360° Design

A timeless design. In profile, The Samsung Serif TV forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf. Versatile by design, The Serif allows you to make the most of your space. A TV designed to fit impeccably into your home and to look beautiful from every angle. By Ronan & Erwan Bouroullec.

QLED Technology

Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED TV technology, unlike others, is able to transform light into breath-taking colour without degradation over time.

*100% colour volume measured to DCI-P3 standard, certified by VDE.

Serif Ambient Mode

Turn your blank screen into a design piece with the Bouroullec Palette theme for the Serif Ambient display mode. Two exclusive patterns for The Serif.* It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.

*Some features of Ambient Mode require a compatible Android or iOS phone.

NFC on TV

Seamlessly connect your phone to the TV. Listen to your favourite music through The Serif by simply placing your smartphone over the NFC link to stream music from your phone to the TV via Bluetooth. 

Elegant Stand

Elegantly designed metal TV stand allows The Serif to stand free and fit your space.

Smart TV powered by TIZEN

Discover ever more ways to enjoy TV. Only the No. 1 selling Smart TV brand* can give you access to the largest collection of 4K content and all your catch up TV apps including Disney+, Apple TV, NOW TV and BT Sport apps – all in one place at the touch of a button**, meaning you spend less time searching and more time watching the content you love.

And it’s never been so easy to enjoy your TV. Quickly set-up your TV using your smartphone***. Discover new ways to multi-task with Samsung Multi View****. Watch your favourite TV show whilst commenting on Social Media or browsing the internet via WiFi, all at once on the big screen - never miss another moment. And now, for the first time, you can use your favourite assistant to control your TV – and much more – thanks to integrated voice assistance and Samsung SmartThings

*Samsung TV has been the No.1 selling TV Brand for 13 consecutive years by IHS Markit.

**Disney+ subscription required. Disney+ available from March 24. © 2020 Disney and its related entities. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

***Easy Set-up powered by SmartThings mobile application.

****Only supports Android OS based smartphone.

Quantum HDR powered by HDR10+

Experience incredible picture detail as the film makers intended with Samsung HDR TV. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.

Multiple Voice Assistants | Bixby, Google and Alexa on TV*

Can't find your remote? For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking.

* *Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC.

Quantum Processor 4K

Discover just how smart an AI TV can be. Relax as it automatically adapts to give you the very best 4K picture, day or night. Enjoy an enhanced AI sound experience, optimised for what you’re watching and where you’re watching it. 

Adaptive Picture and Sound

Picture and sound perfected for what you’re watching and where you’re watching it. The Serif adapts to your environment and automatically adjusts its brightness settings to give you the very best 4K picture – day or night. You’ll also enjoy great sound, optimised to your surroundings and to the type of content you are watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you'll never miss out on the dialogues either with our Active Voice Amplifier technology, which analyses and adjusts to any noise in your home. Let The Serif do the work for you, so you can relax and enjoy the content you love.